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Pennywise likes the money. (Warner Bros. Pictures)

It looks to be doing some great business this weekend.

The horror film, based (loosely) off of half Stephen King’s novel, is the first in a two-part duology. It got good reviews (read Al Bawaba’s review here), but has exceeded all expectations by scoring an impressive $51 million—breaking records for September openings, for R-rated film openings, and potentially for horror film openings.

Hollywood has had an ugly summer; movie attendance has dropped to a 25 year low. This is giving studios a needed confidence boost.

Directed Andreas Muschietti, It focuses on misfits who go up against the demonic shape-shifting clown that haunts their town, played by Bill Skarsgard.

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